Direct Broadcast Satellite (DBS)

A satellite (see Satellite - Artificial) based distribution service that the Federal Communications Commission (FCC) created in 1982 with the allocation of the 500 megaHertz (Hz) of Spectrum in the 12,200 to 12,700 MHz band. Although initially slow in its development, DBS service now is capable of providing video programming and data services for reception by 18-inch satellite dishes at homes, apartment houses, and other locations.

Because of Time delays and other problems satellites are poor for voice communication (see Communications). However, they are ideal for distributing the same signal over a wide area (as large as a continent). The calling earth station beams the signal up to a transponder on the satellite, which then resends the calls, on a different frequency, down to the receiving station.

This allows the satellite to compete directly with cable Television companies. With the development of small satellite dishes that act as residential Antenna, a number of major entertainment and telecommunications firms have begun offering the equivalent of Cable Television, eliminating the need for the cable investment, and for dealing with the local cable monopoly. The satellite dish at the home of the subscriber is the equivalent of a miniature cable Headend, receiving excellent quality digital broadcasts.

This technology became possible when the 1992 Cable Act gave the DBS firms access to the same programs that terrestrial cable firms could carry. By late 1995, about a year after starting up, the first two DBS companies had a total of two million subscribers, not many compared to 62 million cable subscribers, but a rapidly growing market. By the end of 1996, the DBS customer count reached 4 million.